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February 20, 2003
Client: Snowfall Films and Miramax
Project: www.plotswithaview.com
Audience: Movie lovers everywhere.
Goal: To build buzz for the film release of Plots with
a View.
Challenges: To market a film about rival funeral directors
in a small Welsh town to both a young and middle-aged audience.
Solution: Utilizing the strength of the script and characters,
the site capitalizes on the comedic aspect of the film. A visitor
can explore areas of the site by navigating the front page of
the Wrottin-Powys town newspaper. Audio clips accompany transitions
into sections about Featherbed Funeral Home, cast, crew, photos
and downloads. Colorful wallpaper is available for fans to customize
their desktops with favorite cast members. The site successfully
delivers the flavor of the script, offers just enough storyline
to be compelling, and highlights popular characters to build a
fan base.
In addition to the Web site, postcards that included the Web address
were distributed at two film screenings during the 2003 American
Film Market in Santa Monica. The Miramax film, starring Brenda
Blethyn, Alfred Molina, Naomi Watts, Lee Evans, Robert Pugh, and
Christopher Walken, has been released on screens in Europe and
the official site launch was announced at AFM screenings in the
U.S.
Quote: "Power Design did a fantastic job in bringing
the script to an Internet environment. The Web site is a delightful
companion to the film," says Suzanne Lyons, Producer, Snowfall
Films.
Skill Sets: Creative concepts, Design, Design Direction,
Copy Writing, Programming, Project Managing, Research.
Technology: Flash, HTML
Info Contact:
Lisa Delaney, Vice President, Power Design
lisa@powerdesign.com
Philadelphia: 610.688.3581 x11
Los Angeles 818.841.8659 x11
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